It's hard to believe that another summer is upon us! For many online businesses this can be a slower time of year as people are spending less time in front of a screen and more time outside.
If you're feeling your revenues dip as the temperatures soar, you can boost sales during the summer months through promotions and special offers.
In today's post I've got some examples of summertime promotion graphics that you can create to get people excited for your offers.
These images are so fun and versatile, I seriously can't wait to see how everyone uses them. They're great for everything from blog posts, to header images, to ads and more. Today I'm showing you examples of how to use them for your promotional graphics in your business.
The bright colors in these photos make them especially awesome for promotional posts because they're sure to be attention grabbing!
Even if your promotion has nothing to do with summer, it is the season after all and you can easily grab people's attention with these fun images.
Alright, so let's get into the examples!
Who could resist checking these out when scrolling through their newsfeed? The copy on the images doesn't have to be extensive. Just get people to stop scrolling long enough to read your post and click on your link!
Design Tip: If you're using images without negative space, like the one below, add an colored overlay under your text to make it pop.
Design Tip: For images with 'negative' or white space, you can really do anything! Just make sure to keep it simple, use easy to read fonts, and use only one call-to-action.
If you're willing to spend some cash to get traffic, Facebook Ads are the way to go. Don't forget about the 20% Text Rule!
Design Tip: Images like the one below with a yellow background are great for ads because they disrupt the rest of the newsfeed. Give it a try and see if they convert higher than images with lighter backgrounds!
Design Tip: Don't forget to select images that will be attractive to your target market. That's the only way to get them to take interest and pay attention!
Headers or Hero Images
These graphics are BIG, BOLD and are prime real estate for your promotional images. Chances are, they're the first image people will see when they land on your page.
Use these types of header images for Website Headers, Facebook Page Covers, and Newsletter Headers.
Design Tip: You can combine two photos to create the perfect graphic. That's what I've done in the image below. Initially, I just placed the photo on the right side, but it was feeling empty on the left, so I just made a copy of the photo, flipped it, decreased the size, and voila!
Design Tip: If you're going to put text over a photo without white space and you don't want to use an overlay, simply decrease the opacity (or transparency) of the photo. That will allow your text to stand out more.
Social Media Graphics
Social media plays an important role in any type of promotion I do. These square images can be used on either Instagram or Facebook.
Design Tip: These images should be fun and eye catching, which is pretty easy to accomplish using our new Summer Collection photos. Keep your text to a minimum and entice readers with getting all the deets by clicking through to your website.
You could also use these graphics in your blog posts, or as sidebar images.
You made it this far, woohoo! I have a FREE present for you - click the image below to download your summer social media graphics and start promoting your sales today!
Your blog sidebar (if you have one) is a great place to place promotional graphics. You can also use these types of vertical orientation graphics for blog posts, and inside your newsletters.
Design Tip: My recommendation is to make them large (say blog post size) and then scale them down to use for buttons and other areas where you don't need a huge image. Remember, it's always better to create a larger canvas and scale it down. If you make them small and then try to use them for something which requires larger images, they will look blurry!
We all know that social proof can be one of the best ways to sell your offers. People want to know that they can trust you to deliver, and there's no better way to show them you're the real deal, than with testimonials from happy customers and raving fans.
The Summer Collection styled stock photos can be a beautiful backdrop for your testimonial images this season.
Design Tip: Create them in different dimensions so that you can use them to freshen up your website, or use them on Instagram, Facebook and Twitter to build your credibility (while looking pretty darn haute).
Whatever you're promoting this Summer, whether it's physical products, or a program or service, you can use the images from the Summer Collection to really uplevel your branding and create gorgeous eye-catching images in a snap!
Last chance! Want the FREE summer social media graphics? Click on the image below to download.
*Please note the graphics and images in this post are for example purposes only, and may not be used without prior approval. Questions? Contact us.