Picture this: You’re casually scrolling through Instagram, thumb on autopilot, when a Reel stops you mid-scroll. It’s a woman walking past a street sign, then dramatically backtracking to snatch up a paper. The caption? A cheeky announcement for a flash sale. Intriguing, right? Well, we couldn’t resist. We hit save, share, and like faster than […]

Finding social media overwhelming doesn’t make you a failure — it makes you human. The problem with most advice about growing on Instagram is that it takes a short-sighted, “quick-win” approach to the platform. Which may be great for a few hits of dopamine, but not so great for building a sustainable business. So if […]