Discover your brand’s unique aesthetic and bring it to life with curated images that reflect your visual brand style.
When it comes to building a memorable brand, your visual identity plays a crucial role. From the colors you choose to the imagery you share, every element communicates your brand’s personality to your audience. But with so many styles out there, how do you determine which one truly represents you?
We’ve identified six distinct visual brand styles that resonate with various brand personalities. Take a look at each style below, and when you’re ready, take our Brand Style Quiz to discover which aesthetic aligns with your brand.
1. Editorial
Sophisticated | Luxurious | Creative
The Editorial style is characterized by stylish scenes, monochromatic palettes, and a polished, magazine-inspired aesthetic. It’s perfect for brands that exude professionalism and a high-end feel.
Ideal for: Consultants, luxury service providers, and professionals.
Visual Inspiration:
2. Feminine
Romantic | Soft | Elegant
The Feminine style embraces delicate hues, graceful typography, and a gentle aesthetic. It’s ideal for brands that want to convey warmth, beauty, and a touch of romance.
Ideal for: Wedding planners, lifestyle bloggers, and beauty brands.
Visual Inspiration:
3. Grounded
Earthy | Authentic | Natural
Grounded brands draw inspiration from nature, featuring organic textures, muted tones, and a down-to-earth vibe. This style communicates trustworthiness and a connection to the natural world.
Ideal for: Wellness coaches, eco-friendly businesses, and holistic practitioners.
Visual Inspiration:
4. Airy
Light | Minimal | Fresh
The Airy style is all about space, lightness, and simplicity. With plenty of negative space and soft colors, it creates a serene and calming brand presence.
Ideal for: Interior designers, lifestyle coaches, and minimalist brands.
Visual Inspiration:
5. Vibrant
Bold | Energetic | Playful
Vibrant brands are unafraid to stand out. They use bright colors, dynamic patterns, and lively imagery to capture attention and convey enthusiasm.
Ideal for: Creative entrepreneurs, influencers, and brands targeting a youthful audience.
Visual Inspiration:
6. Warm
Inviting | Cozy | Comforting
The Warm brand style wraps your audience in a sense of comfort and familiarity. With rich tones, textured elements, and heartfelt imagery, it fosters a deep emotional connection.
Ideal for: Family-oriented businesses, therapists, and community-focused brands.
Visual Inspiration:
Ready to Discover Your Visual Brand Style?
Understanding your visual brand style is the first step toward creating a cohesive and impactful presence. Take our Brand Style Quiz to find out which aesthetic aligns with your brand personality. Once you’ve got your result, explore our curated collections inside the Haute Stock Membership to bring your brand vision to life with stunning visuals.
Elevate your brand. Make it unmistakably yours.
