While celebration styled stock photos are great for holidays, like New Years Eve, and may seem like the obvious choice of imagery for wedding and event planners, don’t be afraid to bring the party to your online presence — no matter what industry you’re in!
“A party without cake is just a meeting”.
Julia Child
Below we’ve compiled eight ways you can use celebration images for your business. Get ready to add extra sparkle and pizzaz to your visuals!
1/ SALES GRAPHICS
Get your community feeling excited about your upcoming sales with fun visuals like disco balls, sparkly confetti, balloons, sequins, and glitter. If you only use graphics of pretty workspaces, a celebration image is a great way to break up your feed and make sure that your followers pay attention to your special sales announcements!
2/ Announcing new services or products
Woohoo, you’ve added new items or service for your clients! Celebrate the latest additions with a styled stock photo that will get your followers clicking to check out the new products/services. You can use neutral celebration images if your brand is editorial and elegant or opt for a bold, feminine image to make a statement!
You can use celebration styled stock to announce your new wares by using these images as blog post covers, website headers, shop headers, or as eye-catching social media graphics (like in the examples above).
3/ Welcoming new subscribers to your newsletter
Pop the bubbly and pour your new subscriber a glass of virtual Prosecco! Welcome them and celebrate the fact that you got a new potential customer (yay to your opt-ins working!) and all the useful information they’re going to be getting in their inbox.
4/ New website launch announcements
Launching a new website is a huge deal and deserves to be celebrated! It often means the launch of new features, a re-branding or new offers. A countdown paired with celebration stock is the perfect pair for this type of announcement.
5/ YouTube Video Thumbnails
Dress up your YouTube channel or videos with celebration stock photos that feel festive, fun, and get your audience engaged with your video content.
We chose a celebration stock image that would be attractive to our target audience “glamorous brands” and then removed the background (in Canva) for the balloon stock image to add a dynamic 3D element.
6/ Checklist / Workbooks covers
Let’s be honest — who hasn’t bought a book or notebook just because the cover is super pretty?!
You can use celebration stock photos to add visual emphasis to your checklist and workbook covers, and entice people with the gorgeous design.
In the examples above, we’ve paired celebration stock with imagery that relates to our workbook topic. The celebration stock and workspace image compliment each other because they are in the same color palette. This adds a fun visual to your workbook’s educational content.
Plus, there are many topics that relate to celebration imagery that would fit both the title and theme. For example, if you’re writing a checklist about ways to get back on track after the holidays, you might use an image of cupcakes, donuts, or cake. Or, if you’re creating a workbook on how to host a successful party, you might use an image of a dessert table setup or color-coordinated helium balloons.
7/ Landing pages / Opt-ins
Get the party started from the get-go with celebration themed landing pages and opt-ins. It will get your community feeling excited from the very beginning and add that extra oomph to your visuals.
8/ Blog Post Covers
Celebration stock photos are usually versatile enough that they can be used for any business, in any industry. Utilize the imagery available for blog post covers, so that you can create interesting and eye-catching graphics that will lead to more clicks on your post! Combining the topic and image theme always make for a more effective graphic, but it’s not always necessary or needed to do so.
9/ Bonus tip: Reels & Video Content
Along with our celebration stock images, Haute Stock has celebration stock video that you can use to level-up your reels, sales, launch announcements, opt-ins, websites and so much more!
One thing about celebration stock is that it grabs your attention! With video, that gets taken up another notch and you’ll have your audience paying attention to whatever you have to share and excited about it too!
You can use a celebration stock video as the background overlaid with text or splice multiple stock videos together to make a fast-paced dynamic video.
What program do you use for the text and graphics on the stock photos?
Hey Vanessa, we use both Photoshop and Canva. Canva is great because it’s an online editor, and you can start off with a free account: http://www.canva.com.