If you want to ditch creating endless content for social platforms that don’t perform, then you’re in the right place! Today, we’re digging into a platform that’s often overlooked but is incredibly powerful for driving traffic and boosting sales: Pinterest. That’s right – we’re talking Pinterest marketing strategies that ACTUALLY work!
Now, if you’re thinking Pinterest is just for recipes or home decor ideas, think again! It’s actually a visual search engine where people go to plan and, more importantly, to buy. Unlike other social platforms where users scroll endlessly, Pinterest users are searching with a purpose — which means your content gets in front of people who are ready to take action.
Why Pinterest is a Game-Changer for Your Business
Before we jump into the nitty-gritty of Pinterest marketing, let’s talk about why this platform is such a powerhouse for businesses:
- Long-lasting content: Unlike other social media platforms where your posts disappear into the void after a day or two, Pinterest content can continue to drive traffic for months or even years.
- High purchase intent: Pinterest users are often in a planning or shopping mindset, making them more likely to engage with and purchase from businesses.
- Visual appeal: As a highly visual platform, Pinterest allows you to showcase your products or services in an attractive, engaging way.
- SEO benefits: Pinterest acts as a visual search engine, helping your content appear in both Pinterest and Google search results.
The Pinterest Formula for Growth
Now that we understand why Pinterest is such a valuable tool for business growth, let’s dive into how you can actually use it to grow your traffic and sales. We’ve created a Pinterest strategy formula you can use whenever you’re creating pins to ensure you’re pinning to get the most impact for your business!
The Pinterest Formula for Growth = Valuable Pin Content + Eye-catching Pin Design + Optimization for SEO + Intentional Outbound Link.
1. Valuable Pin Content
First things first, your content needs to be valuable. Ask yourself, “What does my audience want?” Whether you’re sharing tips, resources, products, or inspiration, your pins should offer something that solves a problem or answers a question.
Pro tip: Do some simple research by typing general topics related to your niche in the Pinterest search bar. Look at what topics are trending and what keywords are commonly used. This will give you a great starting point for creating content that resonates with your audience.
2. Eye-catching Pin Design
Pinterest is a highly visual platform, which means looks do matter here. Your pins need to be eye-catching, clear, and reflect your brand. You want people to stop scrolling and click your pin, so make sure it’s visually appealing and delivers value at a glance.
Here are some best practices for creating aesthetic pins:
- Use vertical pins (2:3 ratio or Stories size)
- Keep video pins concise and to the point (up to 5 minutes long)
- Use high-quality images or videos (like Haute Stock assets)
- Include text overlays with big, clear fonts
- Add a hook to get people interested
- Include strong CTAs
- Maintain a cohesive brand look
3. Optimization for SEO
Keywords are your ultimate sidekick when it comes to Pinterest SEO. Use keywords that are relevant to your niche and specific pin topic. These should be words or phrases people would actually type when looking for topics related to your niche.
Include keywords in:
- The file name of your pin
- The overlaid text on your pin
- The destination link
- The title of your pin
- The description of your pin
- Tags (if it’s a video)
- The relevant board
Pro Tip: don’t keyword stuff! Naturally add phrases and keywords throughout your title and description as you would in normal conversation.
4. Intentional Outbound Link
Your Pinterest marketing strategy should always have a clear purpose to highlight your products/services, establish you as an authority in your niche, provide value to your viewers, and ultimately build a loyal customer base that’s ready to invest in your business.
Types of Pins to Promote Your Business and Boost Sales
Now that we’ve covered the formula for growth, let’s look at the different types of pins you can create to drive traffic and sales:
1. Pins that Link Back to a Blog Post
These pins are perfect for driving traffic to your website and boosting your blog’s visibility. If you have helpful articles, tutorials, or case studies, create pins that link directly to those posts. These pins can feature the title of your blog, what readers will gain, a list of valuable tips from the post, or a powerful quote.
2. Pins that Link Back to a Sales Page
Got a product, course, masterclass, or service you want to sell? Create pins that link directly to your sales page. Use strong, action-oriented headlines like “Sign Up Now,” “Shop the Collection,” or “Get Started Today.” These pins could feature what customers will get/learn when they buy, mockups of the products, key problems the product/service solves, or great testimonials from clients.
3. Pins that Link Back to a Lead Magnet
Offering a free resource — whether it’s a downloadable guide, a checklist, or a free mini-course — is a great way to attract new leads. Make the offer clear in your pin design and showcase the value of what you’re giving away. Think of it as a sneak peek into what they’ll be getting!
Want to create a lead magnet but not sure where to start? We’ve got gorgeous workbook, ebook, checklist and presentation templates inside the Haute Stock membership.
4. Pins that Link Back to Other Platforms
Use Pinterest to promote your other platforms like your Etsy shop, YouTube channel, or Instagram profile. These pins can help grow your audience across multiple channels and keep people engaged with your brand beyond just Pinterest.
5. Pins that Link Back to Your Affiliate Links
If you’re part of any affiliate programs, Pinterest is a fantastic place to drive traffic to those affiliate links. Create pins that promote the product or service you’re affiliated with and link back to your affiliate content.
This could be in the form of a blog post review or a round-up post on your website that contains the affiliate links. Be transparent about the affiliate relationship in your pin description to build trust with your audience.
Simplify Your Pinterest Marketing with Haute Stock
If you want to simplify your Pinterest marketing even more, you’ll love the Haute Stock Membership! Inside our exclusive members-only library, you’ll get access to time-saving templates (like the Pinterest ones mentioned in this post), thousands of stock photos, curated stock videos, and monthly marketing guides to help you grow your business!
Wrapping It Up
So, there you have it — creating valuable, eye-catching, SEO-optimized pins that highlight your products/services and lead people to intentional landing pages is the key to growing on Pinterest. You don’t have to stress over posting every single day multiple times a day and feeling that business owner fatigue that has little payoff.
With Pinterest, you’re much more successful when you focus on quality over quantity. And with our Pinterest Formula for Growth, you now have an easy way to tackle your Pinterest marketing istrategy! So go ahead, gve it a try, and watch your traffic and sales soar!
WATCH THE VIDEO FOR A MORE IN-DEPTH LOOK AT HOW TO USE PINTEREST TO DRIVE TRAFFIC & SALES:
