Picture this: You’re casually scrolling through Instagram, thumb on autopilot, when a Reel stops you mid-scroll. It’s a woman walking past a street sign, then dramatically backtracking to snatch up a paper. The caption? A cheeky announcement for a flash sale. Intriguing, right?
Well, we couldn’t resist. We hit save, share, and like faster than you can say “algorithm.” And boy, did that algorithm work its magic! For the next 48 hours, we tumbled down a rabbit hole of similar trending videos.
These videos weren’t just eye-catching—they were incredibly effective at driving engagement, racking up thousands of views and likes for the brands posting them. That’s when the lightbulb moment hit us: What if we could sprinkle some of that scroll-stopping magic into Haute Stock?
Spoiler alert: We did just that, and it was an absolute blast! We’re thrilled to introduce our brand new “Fall Launch” collection — stock photos and videos designed to make your fall sales and promos pop with irresistible visual hooks.
We’re already cooking up something special for Black Friday and Cyber Monday.
We’ve been buzzing about these fall launch visual trends for Reels, and now we’re delivering the step-by-step on how to re-create them below. Ready to dive in?
Fall Launch Visual Trends for Reels to Make your Promo’s Pop:
SAVINGS CALLING
The concept: Your phone is in the frame and suddenly, it starts ringing—and the caller ID shows “SAVINGS”!
How to get the hook: Rename one of your contacts “SAVINGS” and have them call you while you film the clip.
LET IT OUT OF THE BAG
The concept: A handbag sits on the ground. Someone walks into the frame and lifts a piece of paper from the bag, revealing your sale or launch announcement.
How to get the hook: Print your message on a piece of paper. Set up your phone on a tripod with your bag in the center of the frame. Hit record, then walk into the frame from one side. Stop to pick up the paper from the bag, pausing long enough for viewers to read it. Finally, walk off-screen.
WALK ALL OVER IT
The concept: Papers are scattered on the floor with printed messages. Someone enters the frame and walks over them, drawing attention to what’s written on them.
How to get the hook: Print your message on several sheets of paper. Ensure the writing is large and easily readable. Scatter the papers on the floor. Set up your tripod with the camera pointing downward, then walk over the papers wearing a stylish pair of shoes.
PICK IT UP
The concept: Similar to “walk all over it” but this time, stop and pick up a piece of paper.
How to get the hook: Print your message on several sheets of paper. Scatter the papers on the floor. Set up your tripod with the camera pointing downward, then walk over to the papers and pick one up revealing the message.
HOLD A SIGN
The concept: A simple yet effective visual hook featuring someone on-screen holding a piece of paper with text announcing a sale.
How to get the hook: Print your sale or launch details on a piece of paper and set up your tripod. Film yourself holding the sign in various positions (sitting, standing, etc.). This versatile approach allows you to create multiple engaging shots.
POST FLYERS
The concept: taking things old-school with a wall of flyers each announcing a sale. Add more visual interest by having the wind blowing the paper, a person walking by, or even grabbing a flyer off the wall.
How to get the hook: Design a set of flyers in Canva and print at least six copies. Find a suitable wall in your home, studio, or take it outside. Set up your tripod and frame the shot with the flyers centered. Then, film yourself walking by or use a fan to create a gentle breeze that moves the papers.
Want to see these hooks in action? Check out our recent Instagram Reels:
• Visual Hook Examples for Fall
• More Fall Launch Visual Inspirations
The best part? You can recreate all of these looks using Haute Stock’s fall-themed stock footage and photos. No need to plan an elaborate photoshoot – we’ve done the work for you!
PREVIEW FALL LAUNCH COLLECTION HERE
Preview our coordinating fall stock videos, designed to boost your seasonal marketing!
Become a Haute Stock Member and start planning your scroll-stopping launch visuals today!
Remember, in the world of social media, you have milliseconds to capture attention.
The “Fall Launch” collection brilliantly taps into the viral potential of scroll-stopping visuals, making it perfect for brands looking to captivate their audience. With creative, engaging stock photos and videos, it’s a smart strategy to elevate fall promotions and drive engagement.