Video Tutorial: How to Customize Stock Photos Using Filters, Gradients and Overlays

Last week we shared 7 Creative Ways to Customize Stock Photography for Your Brand, celebrating some of our creative Haute Stock Members by highlighting how they customized our Styled Stock to fit their brand.

This week we want to help YOU create customized images that will match YOUR brands style. So exciting, yet we know you're probably wondering where do you begin?  No worries Hautie, we've got you covered!

This week we're sharing a new Canva 101 Tutorial, showing you how to use Color Overlays, Filters and Gradients to create SIX different graphics using the SAME styled stock image.

Watch for a step-by-step video tutorial using Haute Chocolate Styled Stock Photos and Canva showing you how to create customized graphics with overlays, filters and gradients.

Before we begin, here's a few things to keep in mind:

  • If you haven't already, create an account with Canva. There's a free version as well as a 'Canva for Work' version that has more bells and whistles. Either will do.

  • We will be using the standard social media square size (800px x 800px) for this video. So, if you want to follow along you can start there or you can start with a graphic size that suits your needs.

  • Make sure to grab one of your favorite Haute Stock images to use as you walk your way through the tutorial.

Six different ways to use color overlays, filters, and gradients in Canva to personalize the same Haute Stock photo to create unique graphics.

If you prefer to learn how to create a specific style, below are the times where each new Design Tutorial begins. So go ahead, jump around and have some fun!


1) Basic Color Overlay: Starts at 1:26

2) Bright & Blurry: Starts at 3:37

3) Vintage Vibe: Starts at 7:06

4) Malibu Style: Starts at 10:06

5) Regal Style: Starts at 12:53

6) Retro Chic: Starts at 16:09

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This post was written by LeAnna Weller Smith: Executive Creative Director, Weller Smith Design & Design Expert, Haute Stock.