How to Incorporate Fall into Your Marketing as a Small Business 

Filed in Branding & Design — September 19, 2022

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Fall is an important season for all business owners. Not only are entrepreneurs getting back into the swing of things after the summer holidays but potential clients and customers are back in the mindset of reaching their goals or getting back into routines. It’s the perfect time to connect with your audience so we’re sharing how to incorporate fall into your marketing.

Learn how to incorporate fall into your marketing as a small business from Haute Stock.

Fall is a great time to brainstorm new marketing ideas and to reach potential customers while they have a fresh mindset and are feeling inspired.

Updating your marketing channels with fall content can get your audience excited and enticed to delve further into your business.

Let’s talk about how to incorporate fall into your marketing! We’ll focus on the main places you’ll want to update your visuals for the season:


Find a Haute Stock Collection that is inline with your branding & a change of season, whether that be in the overall vibe, color palette or imagery.

Update your headers, home pages or landing pages with cozy, warm and/or darker images. Fall imagery means so much more than falling leaves, pumpkins and the color orange.

This example shows how a moodier collection, Reflection, can be used to create a cohesive scrolling website that feels elevated and “fall-like” with a darker color palette.

Updating your website or especially landing pages for seasonal promotions, gets your viewers feeling festive & in the mood for something new!

  • Incorporate Fall into your marketing as a small business owner
  • Add fall imagery to your landing pages like these stunning examples of how to incorporate fall into your marketing
Examples of blog post graphics that have featured fall stock images into their small business marketing.


Fall is the season where everyone starts to get back into working on their business and themselves. Think about what blog post content you can create to capitalize on that. Think about “back-to-routine, getting organized, fall aesthetics, healthy routines, fall finds etc”.

Look back at your Evergreen fall blog content that you’ve already created. Update your blog covers and graphics with fresh fall imagery or create new graphics all together. Post to Pinterest and get that organic traffic coming to your blog for those great posts you’ve already worked hard on!

If you have new blog post content that you’re posting that isn’t necessarily related to the season, consider using fall textures as backgrounds for blog post covers/graphics to get people’s attention once you’ve pinned to Pinterest (leaves, neutral textures, shadows, cozy linens etc.). People on Pinterest will automatically be drawn to this type of imagery, which will make your graphics stand out.

Reels and stories video examples that feature fall themes from Haute Stock canva templates.


Reels, stories, and feed posts! We know people engage more with content they relate to and a change in season is the easiest way to connect!

Share fall inspired Instagram Reels like the ones featured on the left from the Haute Stock Library. Try out these ideas for fall reels content: inspirational quotes, routine or mood reels featuring stock images/videos, fall mood boards, fall back-to-school checklists, business goals etc.

If you have any sales, promotions or releases this fall then you can overlay a countdown sticker on top of a fall stock video to get your followers excited!


You can download any of the fall graphics packs from The Haute Stock library and upload them to Instagram as stickers!

They make for a super-fun, super-cute addition to any of your stories and are an easy way to add a fall element to your posts!

See this change in season as an opportunity to give your branding and marketing an update! Hopefully these examples have shown you that incorporating fall into your marketing can still be cohesive with your brand vibe as there are many different ways to interpret fall from color palettes, imagery to the overall vibe!

If you’re looking for more inspiration on how you can make fall work for your brand then you’ll want to check out this blog post.

Fall stock photography from Haute Stock featuring a burnt orange and neutral color palette, door with hat, woman working on laptop, field of wheat and grass and camera.

Access the Fall Resources You Need to Elevate Your Marketing This Season

Sign up for a subscription to the exclusive Haute Stock library and get access to thousands of styled stock images, stock videos, social media graphics, customizable Canva templates and designer branding elements!

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