Hey there, entrepreneurs and business owners! Black Friday is knocking on our doors, and it’s the perfect time to elevate your marketing strategies and ensure that your amazing offers do not go unnoticed. In this blog post, we’ll share five trending Black Friday reels ideas to increase sales and engagement.
These tips will make your brand stand out in the crowded holiday shopping season. So, whether you’re a Black Friday newbie or a seasoned pro, let’s dive in and make your Black Friday campaign unforgettable!
Why Black Friday Reels?
Before we delve into the ideas, let’s understand why Black Friday reels are a game changer:
- Visibility: In a sea of Black Friday posts, bold and creative reels make your brand pop and stand out more.
- Engagement: Reels are shown to both your followers and non-followers, exponentially increasing your reach.
- Conversion: A well-crafted reel showcases your offer irresistibly, converting views into sales.
Now that we understand the benefits, let’s get into those five fantastic Black Friday reels ideas to increase sales and engagement.
1. The Slow Zoom-In Trend
First up is the slow zoom-in trend, perfect for creating captivating visuals. Here’s how you do it:
- Step 1: Open the CapCut app and select a Black Friday-themed video as your background.
- Step 2: Add a keyframe where you want the zoom to start and another where you want it to end.
- Step 3: At your end keyframe, pinch to zoom into the video until you get your desired crop/zoom .
- Step 4: Add compelling text to your video at your final zoom point, such as the date of your sale and a CTA to mark calendars.
This continuous movement captures viewers attention, and adding a CTA at the end directs them on their next steps.
2. The Text Reveal Trend
Next, we have the text reveal trend, where text is unveiled as something moves across the screen.
- Step 1: Create a new project in CapCut with your video background.
- Step 2: Add bold, large text related to your sale. Make text layer & video layer are the same length.
- Step 3: Export video with text.
- Step 4: Delete text layer then overlay the video file you just saved with the text, underneath your top video layer.
- Step 5: Select the mask option. Click the horizontal option. Rotate the yellow line till it’s straight and the arrow is facing the direction that the woman walks in from.
- Step 6: Add your keyframe where you want the text to start to be revealed.
- Step 7: Move to the point in the video where you want your next text reveal and move the yellow line to the same spot. This will add your next keyframe.
- Step 8: Continue through the video repeating the keyframe steps until all of your text is revealed.
This method adds an interactive element to your reels, making them more engaging and visually appealing.
3. The Rewind Reel Trend
The rewind reel trend is both fun and attention-grabbing.
- Step 1: Upload and trim your video to the desired length in CapCut.
- Step 2: Speed up the video slightly, then duplicate it.
- Step 3: Reverse the second clip so it plays backward.
- Step 4: Add attention-grabbing text to your video.
- Step 5: Format your text & add text animations.
- Step 6: Drag your text layer in or out to start and end at the points you want it to in the video.
This creative touch intrigues viewers, prompting them to learn more about your offers.
4. The Quick Cut Reel
The fourth idea is the quick cut reel. This trend is all about fast-paced excitement.
- Step 1: Upload your video to CapCut and trim it to keep it quick and snappy.
- Step 2: Add multiple images, showing glimpses of your products or services.
- Step 3: Shorten each image clip to about 0.5 seconds.
- Step 4: Overlay bold text to announce your sale and add a strong CTA.
The rapid succession of images builds excitement and anticipation for your upcoming sale.
5. The Step Text Reveal Trend
Last but not least, the step text reveal trend is incredibly easy and effective.
- Step 1: Import your video into CapCut.
- Step 2: Identify the point where the shoe lifts off the screen and add your CTA text at this point.
- Step 3: Adjust the text opacity and add a glow effect to make it look natural.
This subtle reveal adds an element of surprise, keeping viewers engaged until the end of your reel.
Want to watch a more detailed step-by-step tutorial? Follow along below!
Using these Black Friday reels ideas will not only increase your visibility but also significantly boost your engagement and conversions this holiday season. These trends help in creating content that stands out, ensuring that your incredible Black Friday offers do not get lost in the crowd. From slow zoom-ins to text reveals, each of these ideas leverages movement, text, and timing to captivate your audience and guide them towards taking action.
To streamline your process even further, consider joining Haute Stock. Our exclusive library is packed with resources tailored for holiday marketing, from curated stock videos and photos, to a comprehensive Black Friday sales planner. With these tools, creating scroll-stopping reels for your Black Friday campaign will be a breeze!
