Member Highlight: Shaq of Miller & Co Aesthetics

Filed in Case Studies — March 9, 2023

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WHAT INSPIRED YOU TO START YOUR BUSINESS?

My inspiration isn’t typical for someone starting their business. Prior to getting in the beauty industry, I was working in the sports/athletics industry. I absolutely loved what I did however I didn’t know how to properly handle “burn out”, stress and anxiety.

After starting my business I immediately found out that the grass isn’t always greener on the other side. But working your own hours, reporting to yourself, being your own boss was something I wanted/needed getting into the beauty industry allowed me to do that.

WHAT WAS YOUR BIGGEST STRUGGLE WHEN STARTING OUT?

Not having the resources or knowledge to effectively run a business (i.e. accountants, marketing, business coaching, etc). I failed a lot and that’s how I learned but I didn’t know anything about business, all I knew how to do was the service(s) I performed.

WHAT’S THE #1 THING YOU ATTRIBUTE TO GROWING YOUR BUSINESS?

Resilience, determination, drive and lots of prayer!

WHAT MINDSET SHIFTS HAVE YOU MADE TO SET YOUR BUSINESS UP FOR SUCCESS?

I’ve shifted with my health and wellness in my personal life. This has helped me physically, mentally and spiritually which has helped me become an all around better entrepreneur.

WHAT HAS BEEN YOUR BIGGEST BUSINESS LESSON LEARNED?

To pay attention to my numbers and not get caught up in the “shiny object syndrome”.

WHAT PODCASTS OR BUSINESS BOOKS ARE YOU READING RIGHT NOW?

Because of the services I perform, I’m able to listen to lots of podcasts. Usually I’m listening to Spa Marketing Made Easy, The Beauty Biz Show, Capitalism or catching up on sermons from the Transformation Church podcast. I’m currently reading Crazy Faith by Michael Todd and No Compromise Leadership by Neil Ducoff.

WHAT’S YOUR FAVORITE MUSIC TO LISTEN TO WHEN YOU’RE CREATING CONTENT?

Classical and/or Jazz. It’s so soothing and calming for me to listen to as well as relaxing. I need something that can clear my head and allow me to focus.

HOW DO YOU DECIDE ON WHAT IMAGES TO USE FOR YOUR BRAND?

I typically try to stick to my brand colors so my page is aesthetically pleasing. However, with the Haute Stock photos it’s so hard because I love them all. I then look at what message I want to convey and try to look for images that portray that message.

HOW HAS HAUTE STOCK HELPED YOU IN YOUR BUSINESS?

I can’t get enough of it! I can see a huge difference in engagement and visibility after using Haute Stock imagery.

WHAT’S YOUR FAVORITE HAUTE STOCK COLLECTION? 

This is a hard one!!! I don’t have a favorite because I love them all but the collections I use the most are: Spa Day, Simply Zen, Natural Wellness and Earthy Green.


Miller & Co Aesthetics is committed to providing a luxe and artisanal experience for every guest, every time. Their custom lash & brow services are expertly curated and artfully designed based on your unique features and lifestyle to compliment your natural beauty. They provide a luxe, calm and welcoming environment where guests can get away from the outside world and truly relax and unwind.

stay connected: @millerandcoaesthetics

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