If you want to show up more consistently on Instagram without the hassle of filming content all the time, b-roll footage (in the form of stock content) is for you! In this post we’re going to cover how to create Instagram Reels with stock videos in Canva. But first, what is b-roll?
B-roll is supplementary footage enriches your brand’s narrative – think behind-the-scenes shots, abstract visuals, and aesthetic scenes. And it doesn’t have to be footage of you, the business founder. B-roll can be video footage of anything that your audience finds interesting or that resonates with your brand messaging. So you can use stock videos as b-roll to create Reels that you don’t have to film yourself!
Steps for Creating Engaging Brand Reels Using Stock Videos In Canva:
1. Mastering the Art of Editing Video Content:
- Selecting the Right Video Clips: Choose multiple stock video clips that resonate with your brand’s aesthetic and message. With a Haute Stock membership, you can easily find videos that align in style and theme.
- Crafting a Narrative: Think of how each stock video clip can flow into the next to tell a story or convey a message. This narrative approach keeps your viewers engaged.
- Editing for Pace and Interest: Use editing tools like Canva or InShot to drag & drop the videos in the order you want. Adjust the length of each clip focusing on movement in each scene. Aim for a fast-paced Reel that maintains viewer interest through quick transitions or movement.
2. Creating a Cohesive Visual Identity with Reels Cover Images:
- Designing Brand-Specific Reels Covers: Use your brand’s unique fonts and color palette to design cover images for your Reels. That way your Reels are immediately identifiable as part of your brand.
- Consistency Across Platforms: Applying a consistent cover image strategy across all your social media channels enhances brand recognition and creates a cohesive aesthetic on your Instagram feed.
3. Personalizing Your Reels with Text Overlays:
- Brand Fonts and Colors: Apply your specific brand fonts and colors to any text overlays on your Reels. This includes quotes, tips, or any written messages you want to convey on-screen.
- Using Canva’s Tools: Use Canva’s text box effects to add background colors. This ensures that your text stands out while reinforcing your brand color palette.
- Dynamic Text Placement: Plan the placement and timing of your text to appear at specific points in your Reel. This can add interest and make your Reel feel more thought out and intentional.
4. Adding a Unique Voice Over to Reels:
- Recording Your Voice: If you are the voice of your brand, record a voice-over that reflects your brand’s personality and message. This can be done directly in apps like InShot or added to your Reel in Instagram.
- Scripting for Impact: Write a script for your voice-over that is engaging, informative, and aligns with the visuals of your Reel.
- Synchronization: Ensure your voice-over syncs well with the video, enhancing the overall narrative and keeping viewers engaged.
5. Maintaining Consistent Storytelling Themes:
- Aligning with Content Buckets: Choose stock videos that complement your brand’s main content themes. For example, if you’re a wellness brand, select videos that evoke a sense of health and tranquility.
- Background vs. Foreground: Use the video as a supporting element, keeping your message or information as the focal point of the Reel.
- Artistic Choices: Sometimes, opting for abstract or artistic videos like shadows or minimalist movements can be more effective in conveying a mood or theme, offering versatility in your content creation.
Watch the video for a more in-depth look at how to create Reels in Canva using stock videos
Using stock videos for Instagram Reels is a game-changer for content creation! Not only will using stock videos help you save time, you’ll also be able to attract your ideal audience with aesthetic content that matches your messaging.
Ready to take your content creation to the next level?
Explore Haute Stock’s professionally filmed stock videos in their exclusive members-only library. You’ll gain access to thousands of stock photos, stock videos, customizable Canva templates, and monthly marketing guides – everything you need to grow your business. Discover Haute Stock Library now and elevate your content strategy!
