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Want to use stock photos on Social Media but still have your feed feel authentic & Engaging? read on!
Do you ever look at your social media feed and wonder what can you do to make it pop? Are you tired of reiterating the same topics and imagery, all while feeling like you don’t know what else to post about?
Ever ask yourself how to use stock photos on Instagram while still making your feed feel authentic?
Don’t fret — we have some answers! We’ve put together this visual guide to show you how to choose stock photos based on your brand colors, your overall brand vibe, your ideal audience and your personal interests.
Trust us, it really is possible to use stock photos on social media and make it authentic!
Our ideas will help you curate an interesting feed, contribute to your storytelling, and create a stronger brand presence. Not to mention you’ll have plenty of ideas on what to post so that you can keep Instagramming consistently to grow your brand!
1 / Consider Color
Color is a huge factor in visual storytelling, so be sure to consider different yet coordinating color palettes when choosing stock photos to use on social media and other marketing platforms.
For Instagram, this will help you maintain a cohesive, curated look for your feed. For other graphics, this will help you keep a consistent brand look across multiple online platforms.
Start by incorporating images that contain your brand colors, but don’t feel confined by using only 2-3 colors in your feed.
Also consider complimentary color palettes that may not necessarily be your main colors but still fit your overall vibe.
For example, if your main brand colors are blush, white, and cream, then consider a soft complimentary palette of sage green, peach, and neutral. Stay away from darker, bold images or vibrant colors. Vice versa applies if your main brand colors are bold — pick complimentary colors that also pop.
In this example graphic, we’ve combined the main brand and complimentary colors together in the feed by choosing stock photos that fit the color scheme. They also flow well together because they feature common charactistics: they’re light, feminine, and natural. There’s a mix of themes (workspace, florals, lifestyle), but the images don’t clash because the colors in each are similar.
9 / Marketing & Promotions
There’s definitely a time to include promotional imagery in your social media feed, you’re running a business after all! So don’t shy away from creating marketing graphics for your business, and mixing them in with your other types of posts — because you want your marketing imagery to stand out, you can venture into bolder, brighter, more sparkly territory than you may have for a regular post.
Use celebration (think glitter, pops of confetti, people toasting) stock photography as a way to signal to your clients that this deal or your business is worth their attention. You can maintain consistency with your brand by choosing celebration stock images that either feature your brand colors or complimentary colors. Also pay attention to the feel of the collection. Is it light + airy, playful + bright, soft + moody, or sassy + sophisticated? Pick images that fit your vibe.
Make sure your copy matches your brand’s voice as well. It will bring familiarity to your clients. You can do this by including keywords that you tend to use to describe your business. For example, if you market your business as being a luxurious spa for clients who appreciate quality then consider including words like luxe, high-end, quality, etc. Mix in your promotional and marketing graphics with your regular, on-brand content and you’re good to go!
We hope this post helped to highlight some of the ways you can expand your use of stock photos to incorporate more storytelling into your online posts.
These suggestions will help you to create a more robust strategy for what to post, and how to use imagery that may not be immediately obvious, but that will have impact if used intentionally!
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