The one thing you shouldn’t be snoozing on as business owner is VIDEO!
Video is an essential part of content marketing, but creating your own videos can be time-consuming and expensive. Luckily, using stock video footage has never been easier.
In this article, we’ll show you five ways to incorporate gorgeous, easy-to-edit stock videos into your branding and marketing strategy.
From using video on your website to creating engaging social media posts to improving your presentations, we’ll cover it all. Read on to discover how stock videos can help you capture your audience’s attention and grow your brand.
Here are five ways to use stock videos in your branding & marketing now:
Using Video on Your Website
Using video on your website can make your website feel more dynamic and interesting. It’s also a great way to engage and hold your audience’s attention:
Use Video As a Website Header Background
Make a great impression and reduce bounce rates by using stock video as your website header background. This can be a great way to capture attention and make a memorable impression. You can also use video as headers on your website to break up copy and add visual interest. Video headers can help to convey information in a more interesting and engaging way than text alone.
Use Video To Separate Copy
Video is also a great way to break up copy on your website. Long blocks of text can be hard to read, but adding a video can help to make the content more digestible. You can use video to further your brand storytelling or to reinforce your brand aesthetic. For example, if you have a travel agency, you could use videos of exotic locations to reinforce your brand’s adventurous spirit.
Use Video To Highlight A CTA
Using video on your website can also be a great way to add a call-to-action. You can use video to capture your audience’s attention and then direct them to take a specific action, such as signing up for your newsletter or purchasing a product.
Choose Website Video That Matches Your Branding
Choose your video content carefully. You’ll want to use video that supports your copy and messaging, and it inline with your brand aesthetic. We have hundreds of curated stock videos to choose from in the Haute Stock library!
Overall, using video on your website is a great way to add interest and movement. It can help to hold your audience’s attention and can be a great way to communicate information in a more interesting and digestible way.
Using Video for Social Media Posts
There are various ways to use stock videos in social media posts to increase engagement and reach. We went into detail in this post: Low Effort Reels Ideas in 2023 and here are a few more ideas:
Use Video as Backgrounds for Inspirational Reels or Stories
- One way to use stock videos in social media posts is to use them as backgrounds for inspirational or relatable quotes. This can make the post more visually appealing and engaging for the audience.
- Another way is to create a point-of-view (POV) video featuring stock footage related to the copy or the industry. This can help to tell a story or convey a message in a more interesting and engaging way.
- Sharing tips is another way to use stock videos in social media posts. You can splice together multiple stock videos overlaid with tips that are relevant to your industry.
- Turn static listicle posts into Reels by using stock video as the background. This can grab attention and let you share information that your audience would find useful.
Incorporating stock videos into social media posts can help to increase engagement and reach. By using them in creative and strategic ways, you can capture your audience’s attention and convey your messaging in interesting ways.
Using Video for Sales Graphics
Using video for sales graphics can be a great way to announce and build hype around your promos and sales. Celebration stock videos are a great option for these graphics. They will automatically get your audience excited for what you have to share!
Using video in your sales graphics can also be a great way to grab your audience’s attention and help you stand out from the competition. By using eye-catching visuals and engaging content, you can create graphics that are more likely to be noticed and shared.
Using Video for Presentations
If you’re looking to improve your presentations, you might want to consider incorporating video into them. Not only can it make your slides feel more elevated and dynamic, but it can also help illustrate specific points you’re trying to make.
Here are some ways you can use video in your presentations:
- Use video as the background of a slide, header, or sidebar to add a unique touch to your presentation.
- Find a video that is related to your copy and use it to illustrate a specific point. This can help make your presentation more engaging and memorable.
- If you’re featuring any products, offers or freebies in your presentation, using video to bring attention and excitement to them can be a great way to increase interest.
By incorporating video into your presentations, you can help make them more interactive and engaging for your audience. Don’t be afraid to experiment and try out new ways of incorporating video into your presentations to find what works best for you and your audience.
Using Video for Pinterest Pins
Pinterest is an incredibly visual platform, which means that using video can be a great tool for getting more eyeballs on your pins.
One way to do this is by taking advantage of the Idea Pins feature, which functions similarly to Instagram Stories. With Idea Pins, you can create and share videos that are educational, inspirational or that promote your products and offers.
But it’s not just Idea Pins where you can share video content. You can also repurpose videos that you’ve created for other platforms, such as Instagram.
This can be a great way to save time while still providing valuable content for your audience. Pretty much anything you post to Instagram, you can repost to Pinterest. Just make sure you’re updating any CTA’s to be relevant for Pinterest.
In conclusion, incorporating stock videos into your branding and marketing strategy can be a great way to engage your audience and communicate your message in a more interesting and engaging way.
Whether you’re using video on your website, social media, sales graphics, presentations, or Pinterest, there are a variety of ways to incorporate stock videos into your content.
Don’t be afraid to experiment and try out new ways of using stock videos to see what works best for you and your audience!
For a more detailed review and visual examples, follow along with the full video tutorial on 5 ways to use stock video for your brand:
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